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I’m not the expert when it comes to Pay-Per-Click (PPC), in fact, I don’t do PPC at all – not right now anyway. I can see myself doing it probably sometime in the future but I wouldn’t be placing my bets on doing it now because honestly, I’m not really for the idea of spending money to get higher up in the search engines when I can do it for free using article marketing and SEO techniques.

However, I’ve also been receiving some wise advice from the gurus who are making an absolute killing from PPC and it sure pays (pun intended) to listen to their advice. Very, very, extremely, often, people tend to ignore free advice simply because it’s free.

But as long as anyone has been paying attention to the free advice and have decided to use the large mass that’s between our ears and somewhere behind our two eyeballs, free advice can be turned to money generating advice.

I’m not an expert in PPC but Perry Marshall sure is (just do a Google search for him, I’m sure you’ll find his name somewhere). Therefore, if you want to be good with PPC, please, be willing to first invest in a good PPC book or course. Learn from it first, and then practice the techniques that are in the course. I’ve come across countless stories of people who say PPC doesn’t work when the truth of the matter is, they’ve never educated themselves on how to use it properly!

It’s like if you only speak English and you decide to open a shop in the heart of Japan, you want to convince people in Japan to buy your stuff? You might get a few buyers (if you’re lucky), but you’ll be on the losing end if you don’t first learn how to speak the language and how to sell to the Japanese buying mindset.

Don’t buy another product until you’ve tested and tried all the techniques (or as much as you can) in the book.

I am in his mailing list and recently, I received an email with some interesting content. Someone asked him about managing Google campaigns and said ”Can I just hire someone to do this for me so I don’t have to learn it myself?” He said – “Yes you can, but that is a great way to get hosed. You don’t know what you don’t know.”

He went on to say (this is in the email itself): “…the best PPC managers I know flat-out refuse to build campaigns for people from scratch. They only accept people who’ve already done it themselves. Why? Because: most people will blame the learning curve of their market on the PPC manager and they won’t realize it’s really their own lack of experience in the market. Bad PPC managers will take anyone’s money.”

I totally agree and with that statement. It’s wise advice that often falls on deaf ears (hopefully the guy was listening!)

If you want to be better at PPC, you can either do a search for Perry Marshall and buy any of his products or you could check out this step-by-step blueprint to guide you to guide you to success.

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