Maintain a relationship with your prospects without calling them

Friday, October 10th, 2008 at 2:52 am

Welcome back, feel free to comment!

Use emails.

I use email marketing a lot and I’ve never called a single lead.

Now, the most important thing when you’re doing email marketing is to NOT SPAM. What spam means is to receive unsolicited, unwanted emails. You may be able to control the part about unsolicited when they sign in to your newsletter, but are you giving them unwanted emails?

Look through your newsletters, read through your content.

If you discover that it’s mail that even YOU don’t want to read. Then it’s time to change or update it. That’s how you maintain a good relationship with your prospects. Give them value and information that they want or need. Spam them with something that’s not related or not wanted, and you’ll effectively lose your credibility.

If you don’t have an email marketing system yet, use an autoresponder. I recommend GetResponse or AWeber.

Tagged with: credibility • prospects