Welcome back, feel free to comment!

3 Good Reasons To Combine Email Marketing With Blogging

Now, we all know that email marketing and building a list is a great way for your own online business – in whatever niche. And know that a blog is a great place for you to share your knowledge and get people to interact.

So why not combine the two together? Before that, let’s do some analysis and find out how they can complement each other when you’re dealing with your prospects or customers.

First, let’s look at email marketing.

Pros:

  • Build up relationship between you and the prospect/customer
  • Regular updates of new information
  • New offers and promotions are sent to your prospects/customers

Cons:

  • Limited to text and some graphics
  • You can’t get feedback from your prospects/customers
  • Not recommended to have long and bulky letters

Next, a look at blogging.

Pros:

  • You can use very nice graphics, videos, audios
  • Prospects/customers can leave a feedback via comment
  • You can have longer blog posts to share more information

Cons:

  • Your prospects/customers may not want to visit your blog all the time
  • You may get no visitors when you create a blog post of value
  • Blogs may take a long time to load depending on your server or the widgets you have

Now, let’s get on with the 3 good reasons of why you should combine both together so that you can have the best of both worlds in your email marketing as well as for your blog.

Reason #1: Bite-Sized Information

There’s a common tendency to want to overwhelm and impress the prospect or customer with a long and lengthy email. It’s not wrong, I believe that the long emails and courses are due to the “provide more value” concept. However, not all of your prospects and customers is going to be that patient with you.

Try doing a word count before sending out your email. If it’s about 800 to 1,000 words… that’s a lot of information and text. How do you fix this? Simple, take the whole chunk of information, put it into your blog. Then, with the exact same article, use about 250 or 300 words and send that in your email.

At the end of the email, you can simply put a statement like “Click here to get all the juicy details” which will lead to, you guessed it, your blog post.

To encourage your prospects or customers to click through the link, in the email that you send, you want to give them an idea of what they can expect to get from the full article by using bullet points.

Reason #2: Conversations Help Everyone

For there to be real value to the prospect or customer, they want to know that they are dealing with a knowledgeable person. Someone who can help solve their problems and help deal with their issues. When you send out an email of good value and you bring them to your blog, they can tell you what they think in the comments.

What’s more, you can also interact with them by commenting back! That’s the whole point of having a blog for your online business - an interaction between you and the prospects/customers.

And when a new prospect sees the blog post with several comments, you’ll get to benefit from it because the prospect will see that you are a genuine person dealing with real people.

Reason #3: Increased Your Perceived Value

Besides using the email to showcase your expertise, when you use your blog, you can also use various videos and audios to bring across your message better.

There’s a rule of communication - “7%-38%-55%”.

In communication, people make decisions based 7% of the time on the words you use, 38% on the tonality of the words and 55% on the body language.

By using emails, you are only making use of 7% of better communication with plain text. Sometimes, if you attach audio, you get an additional 38%… which adds up to 45%. And that can be done with your blog as well. Plainly using videos allow you to better communicate 55% – which is awesome.

The best way is to use text, audio and video together all in one post. Have all your blog information in one post, include a video of the blog post and you can even include yourself if you want for best results.

Tagged with: • •

Filed under: Blogging • Email Marketing

Like this post? Subscribe to my RSS feed and get loads more!