Welcome back, feel free to comment!

Firstly, what are Private Label Rights (PLR)? Wikipedia defines it as “articles, reports, eBooks, and autoresponders. This kind of content is used for the purpose of allowing multiple buyers to invest in the content with free rein to alter and use it by claiming authorship of it.”

In human talk, PLR simply means that it’s other people’s work that you can claim as your own. Sure, there are disadvantages of using PLR but I won’t talk about it in this entry… in fact, there’s disadvantages to everything – but I’ll focus on the good stuff in this entry.

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Use emails.

I use email marketing a lot and I’ve never called a single lead.

Now, the most important thing when you’re doing email marketing is to NOT SPAM. What spam means is to receive unsolicited, unwanted emails. You may be able to control the part about unsolicited when they sign in to your newsletter, but are you giving them unwanted emails?

Look through your newsletters, read through your content.

If you discover that it’s mail that even YOU don’t want to read. Then it’s time to change or update it. That’s how you maintain a good relationship with your prospects. Give them value and information that they want or need. Spam them with something that’s not related or not wanted, and you’ll effectively lose your credibility.

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There are good emails and then there are bad emails. The main difference? Good emails make money. Bad emails don’t. So what are the most important things when it comes to doing an email promo?

Here are a few tips that you should follow – or not, it’s up to you.

When typing out the email, always keep the paragraphs short. Nobody in their right mind would want to read a huge chunk of email that doesn’t break down into small paragraphs – unless it’s a personal friend reading it. But you wouldn’t want to torture your own friend, would you? Great, so treat your readers like your friends and they might appreciate you for it with something from their pockets.

Break that huge rocky chunk of words into smaller, easier to read paragraphs.

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