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The sole mission of search engines like Google is to help people to get what they are searching for. Therefore, knowing how search engines work is important to you because if you know how they work, you can turn that to your advantage.
This is a process known as Search Engine Optimization (SEO). If you are able to optimize your website properly, you will be able to present your website to more prospective customers than you might be able to handle - but I’m sure that’s a good problem for you to have!
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Search Engine Optimization (SEO) is the process of creating contents in such a way that will cause your website and webpage to rank high in the search engines.
It involves using the appropriate targeted keyword phrases that is related to the content of the webpage in the title, the description, the various meta tags, the footer, the body content, et cetera.
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Websites that are very text heavy versus websites that have lots and lots of graphics - which would rank better? You know, the “ugly” sites are just words all over and when you click on a link, all you see are more words, more text! A “pretty” site, when you visit it, blows your mind with the impressive graphics and special effects. You feel like clicking on more of the links just to see the special effects! So, which website would sell better? The pretty one right?
People who are well-versed with SEO knowledge will have the answer pretty quick: It’s the websites that are very text heavy - then the question comes up - but why? There are websites and squeeze pages that are ugly as sin yet they get sales and show up on the search engines whilst there are those that look pretty and awesome (pretty awesome) but get no sales and sometimes, they don’t even turn up on search engines! Some people might be scratching their heads and wonder what went wrong. Allow me to share some of the results and insights that I’ve come across ever since I started my Learn-and-Earn campaign.
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Search engine optimization is one of the most sought after internet marketing services worldwide. There are several different techniques used by SEO’s around the globe. Some of these techniques have become stale while some of these techniques have expired way back in 2005-2006.
A website which is ranking higher in search engine result gets more visitors than those which are not listed on the top pages of search results. Over the years several webmasters and SEO optimizers have been inventing techniques to score higher rankings on various search engines including Google, Yahoo and some other. Some of these techniques like submitting unique articles could really help your website to score higher rankings.
On the other hand, several techniques like link exchanges could put your website in trouble (if done unscrupulously
). There are some basic guidelines which everyone should follow while optimizing their website. The first and the most important one are Google webmaster guidelines.
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