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How do you design an effective squeeze page?

When you are creating a squeeze page, your mission for that web page is to collect leads and contact information – either email or telephone. So, what is required in a web page in order to transform it into a lead collecting machine? In this article, you’ll learn 5 important tips to having an effective squeeze page.

1. Remove distractions – The number 1 reason you have a squeeze page is to collect leads so you can sell something later. Keep all information on that page specific to what you are trying to achieve. Countless people try to monetize the traffic by putting Adsense ads on the site – even though they may make a few dollars and cents but they’ll almost lose the lead 100% of the time after an Adsense click.

2. Powerful headline – Grab the reader by the eyeballs with a powerful headline! If you can capture the attention of the prospect with the headline, you’ll instantly increase your chances of collecting a lead.

3. Lead magnet – Giving the reader an extra benefit such as free reports, discounts, et cetera to give you his/her contact details can increase your chances of getting the lead. Giving people something for free just by trading contact information is hard to resist – especially if the free benefit is something that the prospect wants or is curious about.

4. Spam free promise – Even though some people are okay with giving their email addresses, there are many people who will not give contact information because they are afraid of spam. At the part where the prospect keys in his contact information, be sure to place a promise that you’re not going to spam (be sure to also keep that promise!).

5. Proper design – Where you place your information, where you place the opt-in form for contact collection, the background color of your squeeze page, the size and use of your fonts are all important parts of designing an effective squeeze page.

The Next 3 Steps After Designing The Squeeze Page

The next 3 steps after you’ve designed a squeeze page is… Test, test and test some more.

Once you have finished with your squeeze page – put it to work immediately by sending traffic to it. Send traffic to another squeeze page by making one minor change and then check the conversions.

Find out which one is doing better and getting you more leads. Then use the one that’s performing better and create another test squeeze page. Keep doing this until you’ve created a squeeze page that’s giving you conversion rates that easily outperform any other squeeze page that you put up.

Here are some things you want to test:

  • Headline
  • Background color
  • Font size and colors
  • White spacing between the words
  • Use of graphics (like arrows, symbols or ebook covers)
  • Total width
  • Where to place the opt-in form (especially if you have a rather long squeeze page)
  • Amount of information you have on your squeeze page
  • Use of multimedia like audio and video

Getting The Maximum Squeeze

There is no perfect squeeze page – only ones that work better than others. Continue refining your squeeze page by sending traffic to the site. If you’ve never written copy before, it’s a good idea to hire a copywriter to do some work for you.

A squeeze page’s goal is to get the lead to submit his contact details so you can continue to sell  to him throughout his subscription lifetime. Of course, the ultimate goal of collecting leads is to make a sale of sorts.

Either selling of products, services or to build a brand (self marketing is akin to building a brand).

To make the best use of your leads, you’ll want to give good valuable information to your prospects but you also don’t want to give so much that people aren’t expecting you to make any kind of sales pitch.

I know where you’re coming from if you’re planning to make a good relationship with the prospect but there are people (many, in fact!) who are willing to pay for the information you’ve got after they’ve submitted their contact information in the squeeze page.

Many people bring the prospect to a sales page after the opt-in. The first email can be a reminder that you’ve got something for sale to the prospect. Then you can continue to build a good relationship with the prospect but at the same time, sprinkle some reminders that you’ve got something for sale.

Someone that I chatted with on Twitter once told me that one of the important criterias that he looks out for is whether any of the emails can “stand on its own” – meaning that if the email has value in itself. If the email is nothing but a pitch to make a sale, there’s nothing stopping the prospect from deleting that email. Or worse yet, sending your email to the spam or junk folder.

Remember that you are dealing with people when you build a list with squeeze pages. So apply the Golden Rule of doing unto others as you would have them do unto you. If you don’t mind people always telling you to buy stuff from them, go ahead and do that. Recognize though that successful salespeople also know how to build good relationships with their prospects!

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Filed under: Articles • Work From Home Strategies

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