Are You Willing To Pay The Price?

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People are always looking for ways to get more of something… more money, more friends, more whatever. Not everyone is willing to pay the price, however. Let’s just use the case of making money for example.

See, what I mean is when people come across good, proven information that can generate money – what’s not said is that guerilla work is involved, in other words, lots of hard work is required.

Can you make money with free information? Most definitely, but are you willing to pay the price for it? …Price? What price? The price in this case is actual effort and getting to work on the information you received.

If you’re willing to pay the price and it’s something that you’ve put a lot of time or money, you’re going to develop a certain sense of ownership for it. Allow me to give you an example…

Having read Robert Cialdini’s “Influence” and a few other books, I’ve realised that when people are willing to pay a high price for something – they’ll guard it and stand by it more. For example, Bloomberg uses a software that costs a thousand dollars but this software can easily be replaced by the internet – just for the price of connection.

But people still religiously use it simply because the users of it have paid the price – they have paid for it in dollars, they have paid for it in time by attending courses to use the software and they have paid for effort in passing any tests required of them to know how to use the software.

The same thing can be said of anything that required people to pay the price.

There are people on the internet who have bought lots and lots of products such as ebooks, software, hosting packages, et cetera. But when it comes down to using it and putting it to work – they’re not willing to pay that price. They’ve got money – so they just want something that’s a one-click-bank type of program where they don’t have to do anything.

Does something like that exist? Oh yeah, you bet it does. But it’s so exclusive that people are not willing to share it around so easily because the person who found it… paid the price for it.

To that person, the value is immense. If he gave it to someone else for free and the person does nothing with it, is it the fault of the “secret”? No, it’s the fault of the person because he doesn’t know the value of it. Think about it – how much action have you taken with the “free” information that you’ve received? Do you know there’s a lot of “free” information in a library?

Price is very subjective. $100 may not be a lot to you but did you know that $100 could possibly save a life in India? $100 can even feed a whole village for several weeks.

The reason why some programs cost so much and they work – is because we have equated time to money. Heard the quote “Time is money”? Yeah, we have been brainwashed to believed that. So when something costs a lot of money and it’s a large sum to us, it means that we are exchanging something that we have placed a lot of time into… for something else of equal or higher perceived value.

Price is not just about money.

If you want to succeed, are you willing to pay the price?

Tagged with: time is money • value

Filed under: Articles • Self Help

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