Welcome back, feel free to comment!

Do Traffic Exchanges Work?

Traffic exchanges, are sites with scripts that allow surfers to view other people’s web sites while surfing for “credits” so that their own site will get displayed to other potential surfers.

It uses an extremely simple concept of you viewing other people’s websites so that you can also show your website to other people. But is it a worthwhile venture to invest in? Let’s take a little closer look into the use of traffic exchanges.

Ugly Truth Of Maximising Traffic Exchanges

Most professional users of traffic exchanges promote the use of the tab function of browsers to effectively browse through different traffic exchanges. While this is indeed a better way to gain credits for yourself, it defeats the purpose of having your own site shown.

In order to accumulate as many credits as possible, they say that you need to focus on your credit accumulation and only if there’s something that catches your attention, should you click on it to find out more.

See, what a lot of these self-proclaimed surfers do is tell others that if they follow their system, they can get a lot of credit so their sites get shown more often. However, precisely because they are using this system, they won’t get to see the offers of other people as well.

Therefore, when other people use this system, your site gets included in the “just for credits” surfing only and not worth checking out.

Is It Really Targeted?

There are many opportunity seekers in traffic exchanges – if you are building a web site or a business purely for opportunity seekers, you can definitely use it. However, there is a significantly higher number of freebie seekers compared to serious opportunity seekers – therefore, it’s likely that you might not get a lot of buyers.

Those who aren’t willing to pay for the higher membership and credits are probably in the mindset of only wanting to get their sites seen. The probability of the experienced traffic exchange users surfing by themselves and clicking to buy from your site is not a high possibility – as they are used to the hype of lots of offers as shown in any typical traffic exchange surfing experience.

So Why Use Traffic Exchanges?

If you consider carefully, traffic exchanges still has it’s benefits – it’s not as if it’s totally useless. Here are the 3 main benefits:

  • Exposure
  • Lots of traffic
  • Possible branding

Using traffic exchanges effectively requires experience and a certain art form.

It’s like setting up a stall in a very, very busy part of town where there are lots of people. People are going in, passing by, there are tons of people. So if your stall is like every other stall, you’ll not be getting a lot of attention.

To use it effectively, you have to draw attention to yourself. Effective use of quick, professional advertisements can bring more attention to your stall. Likewise, in a traffic exchange, you will need to use something like a splash page where there’s a very clear promise to the surfer.

Your entire mission in traffic exchanges is to get a click – a click is equal to a possible prospect.

Which Site Will Win?

The most active site wins? – the site that reduces as many steps as possible in order for the surfer to get a benefit, the greater the possibility of the surfer clicking. If a surfer has to type in his name and email address while losing out on potential credits on surfing, he might have to consider.

The site that’s loudest wins? – it’s also another proven fact that sites which autoplay videos or audio tend to get more attention. However, you want to make sure that you are not giving a rude shock to the surfer with a loud blast of music as well.

The site that’s fastest wins? – a site that loads fast to give an immediate benefit to the surfer is almost more likely to win compared to a site that loads slowly. Just that 1 extra second of exposure can give you the winning edge over a site that takes an extra few seconds to load because of the use of heavy graphics.

So which site will win? Any of these sites are possible winners. Just remember that if you do use traffic exchanges, your sole mission is to get the surfer to click!

Tagged with:

Filed under: Articles • Other Useful Tips

Like this post? Subscribe to my RSS feed and get loads more!