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Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy.

That’s because online businesses are great at providing choice, something that physical brick-and-mortar stores can’t stock or inventory the same way since they are not virtual enterprises.

But, is chasing the long tail still a good strategy in a recession where consumer demand is dropping drastically? Read the rest of this entry

To all Success University Members,

TODAY is the day!

I was planning on unveiling our MAJOR announcement on May 1st but with all the excitement I simply couldn’t wait to share the news…

We’ve had a number of leadership meetings, including over 500 people in London, and never in the history of our company have I seen so much excitement and enthusiasm.

Here are a few facts…

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It used to be that only certain professions and businesses had to really listen closely with empathy to their client’s needs.

Retail businesses in more prosperous times weren’t in the business of playing counselor, coach, or advocate. That’s all changed as consumers around the country are struggling with a bad economy, causing them to change their previously unquestioning consumer mentality to one of careful frugality.

In an environment like this, the only way to customize your marketing and business strategies is to pay close attention to your customer’s needs and try to meet them. Read the rest of this entry

Every business needs a certain amount of structure and self-discipline. If you are currently self-employed, you understand this well. However, if you have always worked for someone else, you may not be aware of the structure and enforced discipline (outside of showing up regularly during office hours) that is required to make a business effective.

This article will outline a few important considerations before you make your decision.

Whatever you do, don’t simply up and quit your day job in disgust in anticipation of just picking up an ebook or an e-course that promises you to make $10,000 in 30 days.

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Is it The End Of Success University As We Know It?

Success University is an online company based in Texas that prides itself in being the #1 company on the internet offering a lethally profitable combination of network marketing, personal development and home based business opportunity.

However, there has been a surprising change.

Success University will be merging with another travel company called World Ventures and its fundamentals of marketing its business will change.

Along with its merger, the compensation plan and the special $2 trial offer which many affiliates use to promote its business will very likely be gone.

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