7 Ways To Effectively Improve Your Online Articles

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Competition is fierce when it comes to article marketing online. In this article, you’re going to learn some great tips about how you can have a real fighting chance online against the competition if you use article marketing for your online business.

1. Refine Headlines

The first and arguably, one of the most important parts of article marketing. Your article titles need to be eye-catching and interest-seizing. If your article’s title isn’t able to capture the reader at first glance, you won’t have a chance of getting your content read. Much less getting the desired click in the resource box.

For example, in an article directory, titles are vying for attention. Effective titles mostly have elements like mystery, benefit driven, niche specific, being provocative. So when you are writing your headlines, you have to place a lot of emphasis on refining your headline title so you get maximum chance to get your article read.

2. Search Engine Friendly Title

When you submit your article online, it’s essential that you learn how to maximize your article by making it search engine friendly. And by that, it means that you’ve got to have a bit of knowledge about what Search Engine Optimization (SEO) is. Having just the basic knowledge of SEO will give you an advantage over most of the other article marketers who have no idea how to use SEO.

The result of creating a search engine friendly title is to have your articles found more easily on the search engines. If there’s 5,000 people who found your article online, even if you have just a 10 percent chance of people clicking through (known as the clickthrough rate or CTR), you can have 500 potential leads/prospects coming to your site from that one article.

3. Cool Content

Nobody likes to read old, rehashed and senseless material. For example, have you come across an article that had a tip like this? “In order to make money online, you must have an internet connection.”

Well, of course! That isn’t a tip, it’s common knowledge. Don’t insult the intelligence of your reader and sully your expert status with something like that. When you create content, be sure to make it cool, relevant, applicable to the reader. One very simple way to do that is to create your article in a conversational tone and place the focus on the reader by using “you” much more often than “I”.

Speak to the reader through your articles and let the reader feel that he will benefit and learn something of value from reading the article. Entertaining your reader through your articles

4. Short, Skimmable, Sleek

Short articles work to your advantage online because people are easily distracted online and it’s easy for them to click away from reading your article if you’re not able to answer their questions quickly. However, this doesn’t mean that you should drop longer articles.

Skimmable articles are important if your article has a longer word range such as 800 and above words. If you do create such articles, be sure to use headers, bullet points, ellipses, dashes to improve readability. Many people skim (which is taught in some speed/scan reading courses) to get a general idea of what the article is about before deciding to dive into it.

Sleek articles mean that there’s a flow in how you portray and express your information to the reader. This is important because what you want to do is to have people click on the links in your article to visit your web site. Create a natural flow in your article that draws the reader to want to click through to visit your site.

5. Process of Proofreading

Proofreading your articles result in a better read for you as well as protecting yourself as the author of the article. When you create your own articles, doing a simple spell check will help you clean out any spelling problems. However, word processors won’t be able to tell the difference between “your” and “you’re”, “there” and “their”.

But humans can.

You don’t want to lose a potential customer or client just because you made a single typo that could have been easily avoided by proofreading. Also, it’s best to get an external person to read through the article. The information that you have in your article will sound or look perfectly okay to you, however, that doesn’t always apply to the reader. An external person reading that article will be able to highlight to you which part might need more explanation or where there’s a mistake.

6. Get the Click

This is the main mission of your online article and you want people to be visiting your site. A common mistake made by many is to try to stuff as many links in the bottom of the article. Here’s a bad example, “Visit my site (link) for more dog training tips. If you want to know about cat food tips, visit (link). Learn about parrot training here (link)”.

When you are creating the link to your site, you want to keep it as simple as possible; it’s recommended to have all your links pointing to the exact same site. Tell the visitor what your site is about with the anchor text.

Also, you can also use link bait to get people to visit your site by telling the reader you are giving away something like a free report, free book, free course, free audio, free video, et cetera. Entice the reader to visit by giving them something that’s relevant to the article in

7. Army of Articles

Having a lot of articles online is only going to be beneficial to your online business. If you keep creating articles, you will eventually have a great winning article with a lot of views or a high clickthrough rate. The key is creating articles and keep learning, keep improving until you attain the level of result that you desire from your articles.

And once you have that winning article, find a way to repeat that success.

Developing your writing skills is equivalent to training yourself. And when you developed yourself into an article marketing expert, you’ll be able to churn out great articles again and again with relative ease.

Tagged with: article • article marketing • proofread • SEO

Filed under: Article Marketing

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